Privacy Policy

Last updated: May 2026

This Privacy Policy explains how LetsThinkWise (“we,” “us,” or “our”) collects, uses, and protects your information when you visit credit.letsthinkwise.com. We are committed to protecting your privacy and handling your data responsibly.

Information We Collect

We collect limited information to improve your experience and operate the site effectively:

Form submissions: When you fill out a contact or inquiry form (powered by Fluent Forms), we collect the information you provide, such as your name and email address.
Analytics data: We use Google Analytics 4 (GA4) to collect anonymised usage data such as pages visited, session duration, and traffic sources. We also use Microsoft Clarity for session replay and heatmap analysis to understand how users interact with our pages.
Server logs: Our hosting provider may collect standard server log data including IP addresses, browser type, and referring URLs.

Cookies

We use the following types of cookies:

Analytics cookies: Set by Google Analytics 4 to measure site traffic and usage patterns.
Session cookies: Used by WordPress to manage your browsing session.
Affiliate tracking cookies: Our affiliate link management system (Pretty Links) may set cookies to attribute referrals.
Third-party cookies: When you click affiliate links, third-party partners — including banks, GroMo, and BankSathi — may set their own cookies on your device. Additionally, embedded content (videos, widgets) from third-party sites may set cookies.

What We Do NOT Collect

Important: We never ask for or collect sensitive financial information such as OTPs, CVVs, card numbers, or bank passwords. If anyone contacts you claiming to represent LetsThinkWise and asks for such details, do not respond.

How We Use Your Information

To respond to your inquiries submitted through contact forms
To analyse site traffic and improve content quality
To understand user behaviour and optimise the site experience
To attribute affiliate referrals accurately

Data Retention

Form submission data is retained until you request its deletion. Analytics data is retained as per the default retention settings of Google Analytics 4 and Microsoft Clarity.

Your Rights

You have the right to:

Request a copy of any personal data we hold about you
Request deletion of your personal data
Withdraw consent for data processing at any time

To exercise any of these rights, email us at contact@letsthinkwise.com.

Compliance with Indian Data Protection Laws

We process personal data in accordance with applicable Indian data protection laws, including the Digital Personal Data Protection (DPDP) Act, 2023. We act as a Data Fiduciary under this framework and ensure that your data is processed only for legitimate purposes with appropriate safeguards.

Children’s Privacy

This site is not directed at individuals under the age of 18. We do not knowingly collect personal data from minors. If you believe a minor has submitted data through our site, please contact us for its removal.

Changes to This Policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top of this page reflects the most recent revision. Material changes will be communicated through a notice on the site.

Contact Us

If you have questions about this Privacy Policy or how we handle your data, contact us at contact@letsthinkwise.com.